Colored Hair Gel I.C.O.N. Ecotech Color Insta Tone

A colorful gel-based reflector that will change your tone without altering the natural base; this demi-color cools or warms shades. INSTA TONE is like using an IG filter; it adds brightness and shine. By affecting the hair's cuticle layer, INSTA TONE makes hair more voluminous, giving it the perfect color and impeccable shine.

Staying true to our concept of ammonia-free and PPD-free color, this innovative formula is enriched with natural and sustainable squalane, commonly used in skincare for its protective properties. Derived from sugarcane, squalane in hair dye restores the hair's hydrolipidic film. This maintains the ideal level of moisture necessary for hair to achieve maximum hydration, moistening, and shine.