Permatent Cream Color Alter Ego Techno Fruit Color Permanent Hair Coloring Cream

The Techno Fruit Color Permanent Hair Coloring Cream, launched by the Italian brand Alter Ego, is a special permanent cream dye that acts as an oxidizing agent with a higher level of cosmetic impact. It is capable of effectively covering grey hair, contributing to the maximum strengthening of the strands.
This product also helps protect the hair from external aggressive factors, which aids in maintaining their beautiful appearance for an extended period. Furthermore, the splendid fruity scent of the dye cream turns the coloring process into an incredible pleasure.
Effective coloring is made possible through the use of special new generation colorants - micropigments, which ensure a durable penetration of the dye deep into each hair. The presence of cotton oil, silk proteins, flaxseed oil, and honey in the dye cream contributes to achieving a more lustrous tone, providing the hair with reliable protection during the coloring process.