Intensive Direct Hair Color Joico Intensity Semi-Permanent Hair Color

Masters at the American brand Joico craft premium hair care cosmetics that blend decorative and nurturing properties. The direct-action color dye contains hydrolyzed keratin, thus keeping hair smooth, soft, and elastic.

This product is an excellent choice for born fashionistas. The dye allows for the creation of original and stylish tones. It applies directly from the tube, distributing evenly along the hair's length and providing superior coloring, adding astonishing shine. All Joico Intensity Semi-Permanent Hair Color dyes mix perfectly with each other, allowing you to blend different colors to form truly fantastic shades. The cosmetic product is gentle on the hair and nurtures it during the coloring process. Thanks to this dye, your curls will gain luxurious shine and a vivid, rich shade.