Anti-Yellowness Shampoo Punti Di Vista Personal Touch Anti-Yellow Shampoo

A stunning platinum blonde always looks striking and appealing. However, few are aware that maintaining that snowy white hair color is both costly and challenging, a fact any blonde lady can attest to. Forget about the endless hours of treatment and constant toning, with the Anti-Yellow Shampoo from the Personal Touch series by the professional Italian brand Punti Di Vista, life for blondes becomes much simpler and brighter.

The balanced formula of the product includes a patented secret technology that eliminates the dreaded red pigment, which causes the appearance of yellowish tints. This product is perfect for individuals with more than 50% grey hair, as well as for maintaining the cool white shade of highlighted or bleached strands. Moreover, the patented Color Protection system contains new quadripolymer complexes that provide a protective effect, shielding against the negative impact of environmental elements and preventing the rapid fading of hair color. The Punti Di Vista Personal Touch Anti-Yellow Shampoo guarantees flawless platinum whiteness for your hairstyle.

How to use: Lather a small amount of shampoo in your palms, apply to wet hair. Massage into the scalp. Repeat the application twice. After each application, thoroughly rinse the shampoo out with plenty of water.