Bleaching Powder AlterEgo BlondEgo Pure Light Blue Powder

The BlondEgo Pure Light Blue Powder by AlterEgo is an innovative hair lightening product designed for those dreaming of a pure and vivid blonde without any yellow or copper tones. This product contains a blue pigment that combines special active ingredients. It delivers a high level of effectiveness, capable of lightening hair up to 7 levels. Thanks to its "zero dust" formula, the powder mixes easily with the developer.

Features of AlterEgo BlondEgo Pure Light Blue Powder:

- Suitable for all lightening techniques;
- Neutralizes undesired yellow tones;
- Provides perfect hair lightening in one application;
- Does not cause dryness or brittleness in hair;
- Restores hair’s elasticity and bounce;
- ACTIVE SHINE COMPLEX gives hair a healthy shine;
- Kaolin ensures brightness and richness of color;
- Collagen makes hair soft and silky;
- Hyaluronic acid restores the optimal moisture balance in the hair structure;
- Tocols and ferulates from rice oil have an antioxidant effect.