Frequent Use Shampoo Alter Ego CureEgo Hydraday Frequent Use Shampoo

The Hydraday line was developed to preserve the proper hydrolipidic film after frequent washing.

The products contain fermented rice water, rich in antioxidants, amino acids, and protein, which contribute to the healthy appearance of hair and prevent dehydration. Enriched with grape essence from the Emilian hills, the line gives hair shine and elasticity.

The Hydraday shampoo is suitable for all hair types and for frequent use. It maintains the water balance of the hair fiber, gently cleanses the hair, and restores shine, moisture, and vitality to the hair. It is suitable for daily use.