Jovoy 21 Conduit Eau de Parfum

The niche line Jovoy Paris has unveiled its latest fragrance product, 21 Conduit St, themed around lavender. The creation emerged from the collaboration of perfumers Oli Marlow from Jovoy and Marie Schnirer from Laboratoire Maelstrom. They endeavored to recreate the particularly vivid scent of lavender, a fragrance Oli has been familiar with since childhood. Since then, lavender has held a special place in the perfumer's work and has become the foundation of this new project.

The duo of experts worked on creating a new kind of lavender scent—a fragrance of contrasts, born from the intersection of many facets, warmed by resinous shades, and made even brighter thanks to the fresh spiciness of fruits. They aimed to reinterpret the classic British scent in a new way, a scent that can be encountered not only in a bottle of English cologne but also in tea scones or in bouquets of dried flowers from Norfolk.

Cool accents of sparkling orange, bold blackcurrant strokes, the warmth, and slight bitterness of pine notes—these are the three pillars upon which the new lavender fragrance is based. Thanks to his encounter with Marie, Oli discovered the extraordinary properties of Javanese vetiver, which gives the fragrance's melody a smoky, earthy flavor.

In addition, the composition of 21 Conduit St includes notes of bergamot, grapefruit, rhubarb, fir balsam, amaretto, tonka beans, ambroxan, and modernized woody tones.